Standard Textile EuroTouch Towels

EuroTouch® Towels are one of Standard Textile's best-selling products, but they aren’t an ordinary bath towel. It all starts with quality. They only select the finest long-staple, ring-spun combed cotton. This process removes up to 18% of low-quality, waste cotton and leaves only the finest fibers. This process takes longer and costs more, but —the results speak for themselves. The supreme cotton quality of EuroSoft® results in a velvety soft hand that can’t be matched by other open-end cotton towels.  
In addition to ultimate softness, EuroTouch® also boasts superior strength and durability. While you only ever feel the 100% Cotton loops of the towel, hidden beneath these loops is a core reinforced with polyester fibers to give hidden strength. In fact, EuroTouch® has up to 35% more tensile strength than other generic bath towels.  
The durability doesn’t stop there. De minimis polyester added to the elegantly woven cam border eliminates the unsightly hour-glassing that normally affects terry products. Plus, square-cornered wash towels last longer than traditional washcloths by eliminating the “whiskering”. All these features translate to a more durable, longer-lasting product. A longer service life means lower cost per use and lower replacement costs.   
As an added bonus, the company's performance terry line is oversized to accommodate shrinkage, ensuring the size of towel you pay for is the size you get. Plus, your housekeepers and laundry staff will also appreciate the EZ ID® terry color-coding system, which enables staff to easily identify different towel weights by a distinct color on the sew-in label.  
As if these features weren’t enough, you’ll also enjoy our Room Ready for You® Laundered with Tide® program, which allows you to use EuroTouch® towels right out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time,  and costs of up-front processing.    
Finding absorbent bath towels that remain strong and soft, wash after wash, can be challenging. You can rest assured knowing that you’ve found the best of both worlds with the EuroTouch®  Towel Collection by Standard Textile.   
Ring-spun combed cotton provides 35% more strength than generic cotton towels 
Cotton towels Ready for You® Laundered with Tide® – Clean, fresh, and ready to use right out of the box     
Dimensionally stabilized dobby borders eliminate unsightly hour-glassing   
100% premium ring-spun, combed Cotton  
Available in bath towel, hand towel, and wash towel